Environmentally Hip

Beyond the branding, though, there is something magical about Portland. Whatever people come to find here, they can find it.
If Portland likes you, it will let you know. It will take you in with open arms, and you will be all you ever wanted to be.
On the other hand, if Portland doesn't like you, it'll let you know.
As one, sad rider put it, "Portland will chew you up and spit you out."

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